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Give Like a Millionaire

Earlier this week, the Wall Street Journal published an article about how today’s donors are looking for more control over the money they give.  It perceptively notes that while we’re not all millionaires looking for total control over every dollar we give, it’s nice to know our donations go to supporting the cause we donate to in the best way possible.

That’s where the article recognizes organizations like Kiva and DonorsChoose.org.  The article advises: “if you want to exercise the kind of control that deep-pocketed philanthropists enjoy, consider donating to one of a new breed of charities that allow donors to browse descriptions of specific projects online and fund them, in whole or in part. “

Both Kiva and DonorsChoose.org use the Internet to connect individual donors directly with recipients of the donation, whether through Kiva’s microloans or DonorsChoose’s donations to classrooms.  They champion diverse causes, but they’re both doing what’s great: helping people exercise their philanthropic spirit, no matter the size of their bank account. 

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